DHL has placed fitting rooms in its exclusive service points to be able to try on clothes ordered online. On the Noordeinde in The Hague can already be fitted and the Van Baerlestraat in Amsterdam will follow later this month. The garment that is picked up at the service point and unexpectedly does not fit can then be returned quickly and easily.
Ordering clothes online is happening more and more. Moreover, people often choose to have an order delivered to a service point. On the way to or from work or home, an order can then be taken at a time of your choice. In order not to have to travel again for a possible return, there are fitting rooms in the shops in Amsterdam and The Hague. A wrong size or color can then be returned immediately.
The idea originated from students of the Avans University of Applied Sciences, programme Entrepreneurship & Retail Management. In April, as part of their study, they conducted research into solutions for the last mile, the final delivery phase in the e-commerce supply chain. "The fresh perspective of students can yield unexpected new insights," says Ronald Leunisse, managing director of DHL Express in the Netherlands. "The idea of the fitting rooms stood out. Finally, time and convenience are important factors when shopping online. The DHL fitting room contributes to a positive online shopping experience."
